4 Ways Equestrians Can Stay Safe When Horseback Riding in Winter

4 Ways Equestrians Can Stay Safe When Horseback Riding in Winter

Most equestrians will agree that horseback riding in the winter can bring a completely new and exhilarating experience. It provides both horse and rider with breathtaking views and fun new challenges to work through together. While it can be extremely enjoyable to ride in the winter, it is important to ensure that both you and your horse are staying safe.

No Such Thing As Too Many Layers for Equestrians

You’ll find that the cold will seep in deeper and faster than you would think is possible. For this reason, it is important to make sure that you are dressing in multiple warm layers. This will ensure that your body heat stays trapped inside your clothing. For extra warmth, top off your outfit with an insulated coat or jacket.

Choosing The Right Footwear

Just as the cold has a tendency to seep through thin layers of clothing, it will do exactly the same thing to the feet if the rider is not properly equipped with the right winter footwear. In the dead of winter, frostbite can become an imminent factor as riders struggle to keep their feet warm and dry. Invest in a sturdy pair of insulated and thick winter riding boots, preferably knee-length. Wearing a boot that comes up to the knees will prevent snow and ice from sneaking into the shoe. Of course, you’ll want to pair your winter boots with a warm, comfortable pair of socks underneath, as well.

Keep It Safe In The Arena

A thick cover of snow on the ground has the potential to hide dangers like uneven footing, sticks, rocks, and holes. While outdoor riding in the winter is undoubtedly beautiful and fun, if you are not sure what may await you on your trail ride, it may be better to stay on the safe side and keep most of your riding in the arena, where you are sure there are no hazards to you or your horse. It is always better to be safe than sorry.

Winter Shoeing Methods

Speak with your farrier about your options for safe winter shoeing this year for your horse. Many farriers now offer to apply padded shoes in the winter, which prevent slipping and provide a good grip on the terrain under your horse’s feet. Padded shoes also have the ability to prevent snow and ice from becoming trapped inside the hoof, which also tend to cause a loss in traction. Ensuring that your horse’s feet are properly equipped for the harsh winter conditions is a major step in keeping both yourself and your horse safe.

It is important not to let the arrival of winter get you down or dampen your enthusiasm for your time spent with your horse. The arrival of colder and harsher months does not mean that you can not enjoy your time both in the barn and on the saddle; taking the proper safety precautions for both yourself and your horse will make a massive positive difference in your winter riding experience. Going forward with the information you learned here, you will be able to ensure that you will have a safe and enjoyable winter riding experience.

 

 

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by Milca Tshimpaka

Legitimize Your Stable: Management and Business | Accounting and Financial Management

Legitimize Your Stable: Management and Business | Accounting and Financial Management

Continuing on the subject of how to Legitimize Your Stable: Management and Business, we will be exploring the advantages of accurately managing and controlling your finances with three simple and easy to implement practices. In present times, stable software has made things easier!

Previously, on our ‘Legitimize Your Stable: Management and Business’ piece, we spoke on how to implement crucial stable management practices such as customer service and professionalism. Excellent customer service and professionalism increase the chances of customers joining and remaining with your stable, increasing revenue. However, as your revenue increases, it would be almost impossible to fully benefit and see growth if you do not have proper accounting and financial management processes in place. In every business, everything comes down to finances. If you are not able to manage and control your capital, your horse stable will continue to struggle.

Some industry studies have found that the number one reason parents take their children out of equestrian sport is due to a lack of professionalism around invoicing and payments. Their experiences in other sports raise the bar above what many stables offer today, but with stable management software like Stablebuzz now available, you can meet or exceed those expectations.

Numbers, charts, and all the math can be intimidating for new business owners. So Stablebuzz has simplified the accounting and expense management process starting with the most tedious task – invoicing.

Customer Invoicing

A major point of conflict between stable owners and boarders is the payment process. Customers complain of invoices being sent late or inaccurately and stable owners have a difficult time collecting payment. The solution is quite simple – ditch the old school practices!

The traditional way of invoicing was done on paper; your office had a copy and the customer had one as well. Back then, it was the best way to do it but it came with the following challenges:

1. It is easy to miss critical details or changes to a customers invoice because the information you need is in many different places.
2. Easily misplaced or forgotten paper copies by both the customer and horse stable’s admin staff.
3. Incorrect entry of invoices in accounting books, and sometimes the invoice is not even recorded.
4. Delayed or forgotten payment collection following an invoice. It takes a lot of time and effort, and it becomes a tedious task. What’s worse is you have no paper trail or way to track the amount of time and effort taken to collect money. Quite often, the efforts to collect payment can cost your organization more than the owed amount.

Invoicing is an important part of your accounting department that cannot be omitted or ignored. However, it doesn’t have to be tedious and time consuming. Electronic invoicing has saved small businesses up to 50% in admin costs and here is why:

1. Electronic invoicing can be done in minutes, if not seconds, through any electronic device.
2. E-invoices are sent straight to customers via email or text message and your books are instantly updated once payments are made. Your only task is to press the send button and everything else is taken care of.
3. Customers can pay by credit or debit card right on the invoice page. Their card details are saved by the payment processor, so they can easily pay future invoices in just a few clicks without re-entering their card details. If the customer gives you permission to charge their saved card, you can collect without any delay in the future

The Stablebuzz stable management software invoicing tool enables stable owners to visually identify overdue invoices, resend the invoice with one click, and keeps your financial reports up to date automatically. All that is required of you is to create the invoice and click send, or charge the saved card and the receipt is sent automatically

Expense Tracking

Now that you’re invoicing efficiently, collecting payment faster and without stress, and revenue is flowing in, the next very important step that should not be neglected as a stable owner is tracking your expenses accurately.

We all do it – spend a little here and there until we eventually spend away our profit. Horses require a lot of care from their equipment, health, and food, down to their shoes. It is easy to continuously spend. Tracking your expenses makes you aware of where your money is going and how you can optimize your spending.

For example, with Stablebuzz stable management software, stable owners can associate expenses with one or more horses and view the cost-per-hour per horse. This information can then help ensure lessons are priced correctly. However, expense tracking for stable owners shouldn’t solely revolve around horses.

To fully benefit, stable owners must record every expense made using business funds. From snacks to facility repairs, every financial move should be recorded. This is crucial for three specific reasons.

1. It improves financial awareness, resulting in better money management practices. When looking at your expense report, you will become conscious of what is eating up your business funds or you may notice poor spending habits. This will result in a conscious effort to avoid spending unnecessarily after you have visually seen the effects of those spending habits and decisions.
2. Filing your taxes becomes a breeze when you track all your expenses. You won’t find yourself overwhelmed and anxious as you run around trying to find receipts and invoices when that time of year rolls around. Everything can be found in your Stablebuzz stable management software, and you can grant your bookkeeper or account special access to this data without giving them access to your non-financial data. When you run your stable efficiently through industry-specific software, it can eliminate a huge amount of stress.
3. It results in an accurate profitability assessment. Are you operating at a loss or at a profit, and by how much? The only way to determine the accurate answer to this very important question is to track all your expenses and subtract it to your total revenue in a timely manner. If your new income is in the negatives, you need to urgently sort out your spending or adjust your pricing, but you won’t know that unless you stay on top of your expense tracking.

Frequent Financial Reviews

Financial reports are often reviewed quarterly or annually. However, monthly, weekly, and even daily reviews of your financial reports can be extremely beneficial for your growing horse stable. Frequent financial reporting helps with the following:

• Early identification of problematic spending and payment collection, internal theft, and the results of pricing adjustments for your students and boarders.
• Seeing the results of certain implemented changes. For example, you decide to open your horse barn longer and have more available timeslots for lessons. Looking at your financial report can help you identify if those changes are bringing in more, less, or the same amount of net income. The faster you can identify the results of implemented changes within your stable, the less you lose or the more you make.
• Identification of financial patterns. Monitoring your financial reports can help you identify which months require you to spend more and how to manage those spending spikes throughout the year so you do not find yourself empty-handed unexpectedly.

Essentially, frequent monitoring of your finances keeps you in the know and can lead to very important discoveries of what is taking place across your organization. Stablebuzz financial reports convert your inputted numbers into easy to understand graphs for better and more profitable decision making.

In conclusion, prioritize these three important areas: efficient invoicing, strict expense tracking, and frequent financial reviews. These practices will not only bring clarity on where your business capital is going, but it will also help you make better financial decisions and your accountant will thank you for being organized.

Everything can be done digitally and faster these days. Without the use of a modern industry specific system, your business will fall behind. Take the leap with Stablebuzz to preserve equestrian sports for future generations by increasing your horse barn’s profitability.

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by Milca Tshimpaka

Professionalism Legitimizes Your Stable : Management & Business Series

Professionalism Legitimizes Your Stable : Management & Business Series

Stable management, or any other equine related businesses, differ from businesses in other industries. As a result, many stable owners, riding coaches, and other equestrian-related organizations tend to neglect to practice professionalism that aid in legitimizing their organization. Casually running your organization results in unprofessional practices resulting to customer tendency to not take your work seriously.

I recently became aware of the struggle many stable owners have with customers following their company’s policy. It just seems as though customers are too relaxed with the rules set by stable owners, or simply do not take them seriously. It’s time to mean business and legitimize your company as a serious enterprise with rules and regulations that must be respected. One way to do so is by implementing professionalism.

Why Professionalism Is Important for Your Stable Management Business

Professionalism, in all aspect of your business, is incredibly important for your brand image. Being professional refers to a variety of attribute: timeliness, appropriate communication, and presentation.

In everything you do regarding your business, especially externally, do so with respect of time. Meet your clients, students, staff on time. Send documents, emails, reminders on time. Being on time and respecting the time of the stakeholders connected to your organization positions your brand as reliable and trustworthy. Not only will this legitimize your company and show those involved that you take your company seriously, it will create loyalty.

Convey your messages clearly and consistently. The way you communicate is closely related to how customers position your brand. If your messaging is inconsistent it can translate as problematic, resulting in loss of trust. Worst of all, it will create confusion and result in upset customers who misunderstood your policies. Therefore, it is highly recommended to have scripts and documents with accurate messaging and wording regarding your stable business to be used consistently across the board.

Professionalism is also about presentation. Your place of business, logo, uniforms, staff, and horses all need to look presentable. Essentially, if you neglect the appearance of your business and everything related to it, customers will assume you will be neglectful in the services you offer to them and the policies you require to be followed. It could be farthest from the truth, but some customers may not stay to find out. First impressions, as you may already know, are incredibly important for any organization.

How to Increase Professionalism Within Your Equestrian Business

Major setbacks that drives stable owners to neglect polished professionalism, amongst others, are high levels of stress, burning out, and lack of time management. In a world where efficient technology such as Stablebuzz stable management software exists, improving your business’s professionalism can be done at your fingertips snd with ease.

To improve timeliness requires accurate scheduling. Schedules are one of the hardest and most time consuming operational task to control and manage. What is incredibly helpful about Stablebuzz software is the available scheduling tool. Once signed up, stable owners can create a schedule for their entire business. For example, owners can schedule their horses with students and can see where there is conflict in scheduling and adjust accordingly. But that’s not it, students, coaches, and staff members are also notified of any schedule changes.

What does this mean? No more “oh I forgot to tell you that I had changed your schedule” because they will already be notified. No more “Sorry I’m late” because your schedules are organized. What does this result in? An organized and professionally run equestrian business. So you spend less time stressing, and more time in control.

When your business is running smoothly, it shows. Lack of organization is parallel to unprofessionalism resulting in poor business presentation. Poor presentation results in customers taking your organization lightly, or worse - leaving your organization. We know and understand the struggles and hardships of stable management, and that’s why we provide solutions for you as a stable manager.

Allow us to make your job easier, Take the leap with Stablebuzz!

 

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by Milca Tshimpaka

3 Ways Your Horse Stable Can Get Involved in the Community

3 Ways Your Horse Stable Can Get Involved in the Community

The Equestrian community may provide benefits to a lot of individuals who have yet to be exposed to horses. Reaching out to people who may seem uninterested in equestrian activities and successfully engaging them into the industry creates opportunities for anyone making a living working with horses.

Discovering creative ways to connect with individuals outside the equestrian industry and catering programs to that client segment will grow not only your enterprise, but the entire equine industry.

Horses For Education

A good way to introduce horses to people is to partner with schools. Reach out to schools within the community and volunteer your horses for educational purposes. For example, when students are learning about animals, you could bring in a horse for them to ride, touch, and interact with. You can also open up your horse stable to schools to enable field trips and introduce students to the industry. You never know which of them will fall in love with the experience and pursue an equestrian career.

Horses for Charity Events

Having your horses support a charity event is not only a goodway to get involved in a charitable cause, it is also an opportunity to introduce people to horses. Charity events often take place during Christmas which is typically a slow season for a majority of equestrian organizations. This can also make for a great opportunity to get involved in charity projects and events.

Horses for Mental Health

Horse related activities are known to be therapeutic for individuals of any age. Partnering up with a therapy clinic or rehabilitation center for Equine Assisted Psychotherapy (EAP) is a helpful way to expose non-equine people to horses.

My first introduction to a horse was on a public street. It was exciting and a small crowd gathered around the majestic well-groomed animal. We got to pet it but not ride it and looking back, the horse was very well behaved and composed despite the crowd. So when selecting a horse to bring out to a busy, noisy, and crowded area, choose the gentlest in the herd. One that would not react aggressively to commotions and big crowds.

Large animals can be intimidating and are usually not the most inviting of the herd. It is advisable, when trying to engage horses with non-horse people, to start with a smaller horse. One that is easy to handle in case a situation gets out of control. Take into consideration the horse’s age as well. Younger horses are more excitable, energetic, and playful and could be a little scary for those who are not skilled in horse handling. Older horses tend to be calmer and more experienced with being around people, making them generally more reliable and safer around non-horse individuals.

The equestrian industry is profitable and efforts need to be made both individually and collaboratively to preserve it. With stable management software from Stablebuzz, equestrian organizations can easily manage administrative tasks while taking the time to connect with members of their community. We’re committed to help the equestrian industry grow, and we do our part by providing software and insights that are profitable.

Take the leap with Stablebuzz!

 

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by admin

5 Ways to Win Over Your Non-Horse Neighbors

5 Ways to Win Over Your Non-Horse Neighbors : Equestrian Management

Good neighbor etiquette is great practice for any organization offering horse riding lessons, horse boarding services, or other equestrian management related activities. Understand that events taking place in your equestrian business can be disruptive and unpleasant to your non-horse neighbors. To avoid complaints, conflict, and friction practice these 5 good neighbor etiquettes.

Every situation will be different. Some neighbors will be more or less tolerant, so it is important to discern who will require more effort and who to not irritate with too much effort.

Being diplomatic can go a long way. Take the steps to communicate with your neighbors, especially if an event will be taking place that you know will be loud and potentially disruptive. It can be something as simple as giving them a phone call or walking up to their door a couple of days prior to the event taking place. Something along the lines of “Hello, I just wanted to give you a heads up on an event coming up this Friday. It might get a little noisy but it’ll only last from 5 pm to 7 pm. It’s a lot of fun and we would love for you to attend!” End your dialogue with an invitation and hand them a flyer. You would be surprised how such a gesture will resonate well with your neighbors. Perhaps some will attend and convert into new customers.

Always be considerate of your neighbors when it comes to the events your equestrian organization is hosting. Regardless of if you reside in an urban or rural area, nothing irritates us more than coming home from a long day to find a car blocking our driveway or parked in our spot. To avoid complaints and irritated neighbors, try to have guests park within the premises of your property instead of on the side of the roads. Also consider the traffic flow and try to avoid hosting events at peak traffic time, as it may cause traffic congestions in your neighborhood. Similarly, when receiving trailers and trucks in your horse farm, having enough maneuvering space within your premises is important as it avoids halting car traffic on the roads.

Minimize the noise as much as possible. If speakers or megaphones are necessary to host your equine events, classes, or clinics, and they happen regularly, there are a couple of things you can do to avoid a strained relationship with your neighbors. The number one action plan is to position your speaker and events strategically within your farm. Avoid setting the volume higher than necessary. Once you have taken the appropriate steps to lessen the level of noise disturbance, approach your neighbors with a schedule of when these events will be taking place so that they are not caught off guard as that may increase the level of irritation. People are more likely to respond better to the noise and disturbance if they anticipate it. Make sure to let them know that you have taken the steps to reduce the noise level to the best of your ability so they know that you have taken them into consideration. Your neighbors are likely to be more understanding when they are aware that you make efforts to please them. It shows that you care.

Share your equestrian management passion with them. Tying back to what was mentioned earlier, your neighbors may not know much about horses, or about you. They don’t know why you run your equestrian business and your passion for it. Invite them for a tour of your horse farm. Show them your horse riding coaches in actions, discuss what you do, why you do it, and the impact your equine organization has on you and others. Make it passionate!

Try going the extra mile for those neighbors who require a little more effort. When plowing off snow, offer to plow their driveway as well. Give them season greeting cards for Christmas, Thanksgiving, and so forth. Bring them some snacks or cookies from the events. Engage in small conversation whenever you can and represent your equestrian business in the best way possible. Make sure you convey to your neighbors that you are concerned about the noise and traffic bothering them, and that you are doing your very best to be a good neighbor while running your business.

It might seem like a lot of time and effort being taken away from running your business but dealing with complaints will take just as much time and effort. Good relations are important for any business. Equestrian businesses using Stablebuzz’s stable management software are not restricted to an office space to run their equestrian organization. They have the freedom to roam around the neighborhood, and farm and still have access to their databases to complete their administrative tasks. So a walk to the neighbors doesn’t stop them from performing their duties.

Remember, the key elements of good neighbor etiquette to practice are to communicate, give your neighbors a heads up, and have them understand what you do so they can understand why certain things are taking place. By practicing good neighbor etiquette, you create positive relations and a certain level of friendship. You always want to position your business as something positive and the way you interact with your neighbors helps.

Take the leap with Stablebuzz today!

 

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by admin

4 Tactics to Market Your Equestrian Stable

4 Tactics to Market Your Equestrian Stables

Your equine stable has business potential that you may not be aware of. The equestrian stables industry has a global value of approximately 300 billion dollars with USA, Europe, and Canada representing $133 billion, $102 billion, and $16 billion, respectively. With proper management of your stable, you can unlock the full potential of your business.

The best way to do this is to market your equestrian stables effectively. Marketing is much more than digital ad spend. Ultimately, it is about building relationships with existing and potential clients. For a stable, or equine-related organization, an effective marketing strategy must contain a combination of tactics. If all you do is advertise, online or offline, but your website is hard to read or navigate, your search engine optimization strategy is weak, and your overall customer experience is unappealing, it will be much more challenging to generate revenue.

Deciding what to market, as an equine stable, can be difficult, especially with a tight or limited budget. Here are a few defining points that will guide you into the correct marketing direction:

1. Define your goal for your business. What do you want your marketing efforts to produce? An increase in website traffic? More incoming calls and inquiries? Greater profit? More customers? Increased brand recognition? Defining what outcome you expect will not only aid in the creation of advertising content but will also help you determine the appropriate marketing channels to achieve your goals.
2. Define your target market. Who do you want to attract? Who is looking for the services and products offered by your equine organization or stable? Where are your potential customers located? Defining your target market is critical as it will help avoid wasted time and effort marketing to uninterested individuals. It enables you to focus on the customers you can best serve and who will appreciate your products and services the most.
3. Define your differentiation from competitors. What makes you different? Why should customers choose you instead of other stable or equine businesses? Do you have more experience? Is your infrastructure more modern? Do you have state-of-the-art amenities? Do you use advanced technology, such as the Stablebuzz platform, to ensure faster and more efficient customer service and satisfaction? Defining what makes you different is essential as it will be your selling point and what you highlight when promoting your equine business.
4. Define your message. What will be your tone in capturing the attention of your customers? Playful? Professional? Authoritative? Consider who your target market is and what messaging they respond to, but above all, consider the tone that best suits your brand. Based on that and all mentioned above, decide what your message will be and what you will say. Will you convey the message of how affordable your equine organization is? Perhaps you can promote your five-star customer satisfaction? What message best entices your target market? This step is important as you must appropriately advertise your organization’s uniqueness consistently.

The advertised message has to match what is being emphasized on your website, your social media, and other publications both online and offline. Remember, avoid being all things to all people. Define your equine business’ strength and target whom you appeal to. A jack of all trades is a master of none, therefore, convey a message that your equestrian stables business is specialized in one unique feature and customers will come to you for that feature and discover more of what you can offer.

With the steps listed above, your marketing strategy should take shape. However, the most important step of them all is implementation.

If you invest resources into strategizing what the optimal goals are for your company and how to achieve them, but don’t implement your strategy, you will not gain results and will not be able to optimize profitability for your stable.

We understand that implementation and strategizing can be time-consuming and complicated. The Stablebuzz stable management platform has built-in marketing automation capacity that allows you to build content and post on-the-go. On the same software, review reports, and measure if your marketing initiatives are effective based on your results and adjust your strategy accordingly.

Stablebuzz is committed to preserving and growing the equestrian sport for future generations, and one way we do that is by providing stable management solutions that aid in making existing and future equestrian businesses profitable.

Take the leap with Stablebuzz today.

 

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by admin

Why Managing your Release Forms is Important for your Equestrian Business

Why Managing your Release Forms is Important for your Equestrian Business

I once spoke to an equestrian business owner, a woman who owned a stable and I became excited as I had been looking for a place to experience my first ride on a horse. Sadly, she informed me that she no longer offered riding lessons or services as the liabilities and risks were too high. She explained that after a lawsuit, she decided to no longer offer rides or lessons as she was unable to renew her insurance.

When asked why she didn’t better protect herself, and if she had her customers sign a release form or liability waiver, she simply waved it off with an exasperated, “it’s not as easy to keep up with as you think.” Based on the scarcity of equestrian business owners offering riding experiences and lessons, it dawned on me that she might not be the only stable owner facing legal difficulties resulting in no coverage from insurance companies.

Amongst many stable management tasks, a release form (or liability waiver) is a crucial document to have and manage in case legal actions take place. As most stable owners know, tracking and managing the signage of release forms is critical administrative task but it is easy for these to sometimes get lost or get missed entirely.

Why Release Forms Are Important for Equestrian Businesses

Release forms will limit liability in the event a member of your organization gets injured or hurt while participating in the activities conducted in your stable. This document should include details on what activity is the subject of the release, who will be released from liability, who will be participating in the activity, the emergency contact person, and their relationship to the signee.

In order for your release of liability be binding and validated in court, you must clearly state the risks involved in the activities. Through precise, clear, and understandable language, your customer should fully understand the risks they are voluntarily assuming by participating in the activity prior to signing the form. To ensure proper wording always contact your insurance company to approve the contents of your release and comply to any changes they suggest. If you live in an area that doesn’t have insurance coverage available, ensure you get a lawyer to review the contents.

Certain countries, states and provinces, have laws in place to protect stable owners from liability. Despite laws regulating liabilities, stable owners must inform customers and workers of the dangers that they are assuming and a release form can help with this. Always get proper legal advice on these topics as the specific laws differ from place to place.

Liability waivers and release forms play an important role in shifting some of the responsibility from the owners to your customer as they agree to not pursue you or your equestrian business. Although having a release form or liability form is important, it should not be an excuse to become negligent – always make sure you do your part in making your stable safe for use.

The Problems of Managing Your Release Forms and Keeping Them Up to Date

Traditionally, documents are signed on paper. The reasons vary - having a witness verifying that the person of interest is the one signing the document and not anyone else is a major one. Signing paper documents with a witness was a good solution to minimize dishonesty. However, keeping up with the files in office when many different people can be involved can lead to mistakes and has certainly led to decreased efficiencies.

Many stable owners have struggled and continue to struggle with managing their release forms and are at greater liability or risk because of it. Having release forms signed by paper requires customers to be physically present; meeting with them takes up valuable time you could spend providing better service. In addition, paper documents easily get misplaced or lost, and always need to be printed in advance to be readily available. If your stable receives legal advice to update the release form, the process of getting every customer to sign the new forms can become cumbersome and you may end up missing a few. This puts your horse stable business at grave risk and compromises its chances of being profitable.

Statistics show that 81% of riders have been injured at least once in their lives due to horse riding activities, so the chances of legal actions being taken against your stable at some point are fairly high. It is crucial to get 100% coverage on your release forms. It is also important to take the initiative to operate your business efficiently while you protect it.

The Solution

The solution to simplify and accurately track your release forms is to use a modern online system that is tied directly into your customer list. Technology has simplified business processes for nearly every industry, and this now includes the equestrian sport.

With Stablebuzz’ all new online platform, your release forms are safe and secure. You can email your customers a request to sign the release form instantly, and when they sign it, it is automatically saved into your system. You can easily track who has signed and when, and late or outstanding signatures. It is easy to update your release forms and resend it to all your active customers from your phone, tablet, or laptop for free using Stablebuzz, which is also a complete Stable Management system. You don’t have to be tied down to an office space with intimidating piles of paper. Many of your administrative tasks can be done on the fly while your customers ride, while feeding your horses, or supervising workers and making sure everything is running smoothly at your stable.

If an unfortunate legal event takes place, you will have all your documents available for your insurance company with proof that it was signed by the plaintiff. The Stablebuzz release form system contains trackable features confirming that the plaintiff agreed to assume the risks stated in the signed release form.

Stablebuzz offers the ability to protect your stable business and gain control of your administrative tasks. Stable management is not always a walk in the park, but with innovative technology you can spend less time worrying and more time running your business with confidence.

Stablebuzz is committed to preserving and growing equestrian sport for future generations, and one way we do that is to provide stable management solutions that aid in making existing and future equestrian businesses profitable.

Take the leap with Stablebuzz today.

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by admin

4 Ways Equestrian Directories can Increase Profitability for Stable Owners

4 Ways Equestrian Directories can Increase Profitability for Stable Owners

Online marketing is growing rapidly and has become an effective and cost friendly tool to equestrian business owners. So much so, that prospect customers and employees judge your company’s credibility and reputation based on your online presence and brand image. Stable Directories are one of the most efficient ways to market your company, and here are four reasons why you should invest the time to enter your business name in local and international directories.

1. Increase Exposure
Listing your business in online Equestrian directories helps your website gain exposure as long as these come from reputable, quality sites. Thousands of people use online business directories every day to find companies who provide the services they are interested in. These individuals are actively searching for websites that are directly related to the services you offer. Whether you offer horseback riding lessons as a coach or run a horse stable, customers are already looking for the services you offer - all you have to do is make it easy for them to find you. Online business directories will expose your business to more online visitors, which could increase traffic to your website, your phone line, and your email inbox.

2. Search Engine Optimization Benefits (Increased Discoverability)
Online stable business directories, such as Stablebuzz, can significantly improve your search rankings. There are three important things that search engines, such as Google, consider when scanning your website and evaluating your credibility prior to suggesting your website to a searching customer: links, content, and user experience. Inbound links, also known as backlinks, come from external sites to yours. For example, the Stablebuzz directory linking to your website. These types of links are known to increase your website’s SEO, because the more backlinks that a search engine crawler can find, the more relevant they will rank your website. The higher your SEO, the greater your chance of appearing as the first suggestion in a search engine such as Google or Bing. 71% of searchers click on results found on the first page and only 6% of searchers click on the second and third page combined. The importance of ranking on the first page is evident.

3. Strengthened Reputation
When your brand is well marketed and easily discoverable online, it extends a sense of trust to potential customers. A ranking in the search results implies that your business is one of the best options because search engines top suggestions are ranked based on how relevant and credible your website is to the searching individual. If they come across your business in multiple online locations and you have a good social media presence, searchers will be under the impression that you are well recognized and this increases trust.

4. Affordable Advertising
Listing your equestrian business in a directory is extremely affordable and in many cases free. For example, Stablebuzz’s directories allow you to list your horse boarding and/or riding lesson services to gain extra exposure at no cost. Other online business directories are often inexpensive to join and they can offer a lot of exposure for the price. Consider joining your local chamber of commerce and regional equestrian non-profit organizations. These directories not only increase your visibility to those browsing them, but they also improve your SEO because they have great reputations already.

Online business directories are great for your business. Listing your equestrian business on them makes it easier for potential customers to find you and it is very affordable. We encourage you to take the time to register your business and offer your services on Stablebuzz' riding lessons and horse boarding directories.

Stablebuzz is committed to preserving and growing equestrian sport for future generations, and one way we do that is to provide stable management solutions that aid in making existing and future equestrian businesses profitable.

Take the leap with Stablebuzz today.

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by admin