Your biggest competition is probably not other stables in your area but other sports and activities that have spent years improving their business one small change at a time. How many informed improvements to your business have you made in the last year?
Surveys with incentives to fill them out are a critical tool but can be cumbersome to create, distribute, and manage. Despite these challenges, listening to your staff and customers issues and suggestions provides you with the data you need to prioritize your efforts. Better yet, when customers see positive changes in response to their feedback they feel invested in your success.